Wendy’s pays homage to Camden culture with punk-style OOH mural

American burger brand Wendy’s has revamped its famous icon following its launch in London’s Camden.

To celebrate the opening of the brand’s eighth UK restaurant, a mural has been erected in the heart of London’s quirky global art and food scene, featuring Wendy herself sporting punk-inspired hair spikes, emo bangs fluid and a puff banana.

Created by VMLY&R and in collaboration with the Camden Open Air Gallery (COAG), the exhibition is a representation of Camden’s independent spirit and eclectic fashion over the years.

Tony Barr, Senior Director of International Marketing APMEA & Europe, Wendy’s, said: “As a new brand entering such a culturally rich neighborhood, it was important for us to show respect for the community and show real excitement that we have to be a part of. of this one.

With Wendy’s continued expansion into the UK, Dayoung Yun, Creative Director, VMLY&R, explained that it was a collaboration that helped the agency embrace creativity at the heart of the borough, showcasing everything what Camden has to offer. She said: ‘We are so thrilled that COAG, the inspiring group of artists who brought the shuttered shutters of local businesses to life during lockdown with their incredible art, have agreed to give Wendy’s iconic red hair a makeover. . We are proud to have worked with this community to celebrate the new addition to their main street.

The mural will be part of Camden’s street-art scene until early July. The brand’s social followers can vote for their favorite style on the @wendysuk Instagram channel to decide Wendy’s permanent look for the new restaurant.

Diana J. Carleton