Meet the graphic design studio Fakepaper, where Marie Antoinette and 70s punk rock collide
But, when the studio produces fonts, it’s sure to be in their trademark playful style. Recently, the studio created the lettering for photographer and filmmaker Charlotte Abramow’s latest exhibition. Focusing on an “organic” style, the letters have a wobbly, morphic quality, bending into each other and varying in degrees of abstraction. This, explains Nolwenn, “evokes the notion of morphological variations, very present in Charlotte’s work”.
One thing that unites Chloé and Nolwenn is their early attraction to graphic design and its surrounding fields. Chloé tells us that from the age of 16, she knew she wanted to be in the field of applied arts. But it was only after her first year of a preparatory class – a program in France where students are introduced to the basics of fashion, textiles and graphic design among other arts – that Chloé landed in the discipline of design. Nolwenn also testifies to an unconscious attraction for graphic design: “I remember that in primary school, I had fun copying, recomposing and illustrating the lyrics inside my parents’ CD booklets”. And, that love of graphic letters was further expanded when, in technology classes, Nolwenn came across Microsoft Word software and fell in love with its infamous line of fonts. Like Chloé, it is through her preparatory classes that Nolwenn gravitates towards the graphic side of things. Both as an intern and as a freelancer, Fakepaper was created by Chloé in 2011, Nolwenn joined her in early 2018.
Although both Chloe and Nolwenn had their sights set on graphic design from an early age, they also want to let other creative outlets fuel their work. Currently, Chloé is trying her hand at ceramics, trying to do lettering in clay and is obsessed with the “incredible” effects of glaze. Nolwenn, meanwhile, began to take an interest in stone engraving, and “who knows,” concludes Chloé, “maybe it’s something that will somehow find its way into our work… “.