idobi Network brings its punk-rock attitude to New York’s Lower East Side

idobi Network, the essential alternative music platform, has brought its new brand identity to New York soil. Twelve display windows and a building roof – dedicated to its first streaming radio programming – took over the Lower East Side, between Delancey and Bowery streets. The larger billboard also represents the launch of a new corporate identity for idobi Network, created by Jeff Langevin, and a new radio-focused idobi.com where fans can explore all that the alternative rock scene has to offer. offer.

WATCH THE IDOBI PEP-PUNK PROMOTION

CAMPAIGN VIDEO HERE

idobi Network, the essential alternative music platform, has brought its new brand identity to New York soil. Twelve display windows and a building roof – dedicated to its first streaming radio programming – took over the Lower East Side, between Delancey and Bowery streets. The larger billboard also represents the launch of a new corporate identity for idobi Network, created by Jeff Langevin, and a new radio-focused idobi.com where fans can explore all that the alternative rock scene has to offer. offer.

Since 1999, idobi has cultivated an international community within the world of alternative music. During this time, the network became more than just radio: idobi is now a way of life – a culture where listeners “alt-rock ’til they drop”.

Sharing the excitement of idobi Network’s refreshed face, Sherin Nicole shares:

“We’ve named it ‘all-new idobi’ but, since we’ll forever be the sound of the alt-rock scene, this is a fan-focused expansion – where listeners can experience idobi with all five senses. It’s more than the music they listen to: idobi is the community they’re part of, it’s the soundtrack of their lives.These launches represent their lifestyle, so idobi can better represent for them.

– Sherin Nicole, Creative and Marketing Director of idobi

To celebrate the launch, listeners and residents are invited to participate in a five-day scavenger hunt from January 26-30 involving local businesses in the area. Entrants must take a picture of the idobi network billboard and tag @idobiRadio and their partners to get a hint that will help them on their recovery journey. The first person to reach the correct shopping location, based on the given clue, will receive a special prize pack with merchandise from Schecter Guitars, WhistlePig Whiskey*, Hopeless Records, Topo Chico, Fire Dept Coffee, and more. There will be one daily prize pack at each business location for five in total.
The idobi radio shows featured in the Pep-Punk campaign are: Man of the Hour with Simple Plan’s Seb Lefebvre, The Nick Major Show, It’s News to Us, iCarly’s Nathan Kress brings behind the scenes stories at RadioActive Dads, The Brett Davern Show, female music industry leaders meet on Babes Behind the Beats, The Gunz Show, Sara Scoggs explores mental health and wellness with friends for Let’s Talk, l insider from idobi Gone Fishkin, Geek Girl Riot, Wesam’s World with Wesam Keesh and Rockstar Dad Show rockers.

Pep-Punk Billboard Suite Credits:

Art director, concept: Sherin Nicole

Graphic identity: Jeff Langevin

Artwork Speederboxx: Jamal Sullivan

Illustrator: Paul Tuller

Creators: Frédéric Jérôme, Sherin Nicole

Project manager: Alex Ours

* spirits and adult game prizes will require proof of age and prize packs will be sorted accordingly

About idobi
idobi Network is the first alternative destination on the Internet. Fueled by its expansion from a trio of radio stations into a global media brand, idobi reaches music and entertainment fans through streaming, online, mobile, live and video platforms. Each of them focused on the alternative music scene. With over 8 million monthly listeners, idobi is a leader in the streaming industry, while remaining a disruptor among independent companies.

Follow the idobi network online:

Facebook / Instagram / Twitter /YouTube/Website

Interview, review and other media requests to [email protected]

About Whoa, That’s Fresh LLC

Whoa, That’s Fresh LLC (WTF Publicity) is a full-service marketing and public relations agency based in the Greater Seattle Area with satellite locations in Philly, Orlando, LA and Queens. Founded by industry professional, Steph Maksimow, WTF specializes in personalized campaigns tailored to client needs and is passionate about supporting the growth of emerging artists. WTF Publicity has experience working with clients across multiple industries, including music and entertainment, nonprofits, sports, and more.

Diana J. Carleton