G-SHOCK and the London Museum collaborate in an ode to punk culture
Forgive us if we print the wrong image next to the news of this release. Casio G-Shock launches in 2022 already include a new camouflage line, a Year of the Tiger celebration and partnerships with Football Club Barcelona, the Rubik’s Cube and Toyota. Now G-Shock is going punk.
Later this month, G-Shock will launch the GW-M5610MOYC-1ER, a brand new collaboration with the Museum of Youth Culture in London. The design “celebrates growing up in Britain, featuring some of Gavin Watson’s most iconic material from the skinhead, rave and punk scene (of the 1980s)” while giving a nod to the ” early punk zines”. Each GW-M5610MOYC-1ER comes on a resin strap featuring the Union Jack above a British punk in a leather jacket. Each watch purchase will arrive in Watson’s bespoke archival packaging featuring black and white images of this rebellious late 20th century youth culture as well as a Grew up in G-Shock limited edition zine.
This team makes sense since Casio launched G-Shock around the same time. Born in 1983, G-Shock is the brainchild of legendary Kikuo Ibe, who sparked the outrageous idea of creating a shockproof, waterproof and even bulletproof watch that could take just about anything. what this crazy life could throw at and keep ticking.
Grown up in Britain at the Museum of Youth Culture in London aims to chronicle 100 years of British vitality through the stories and photographs of contributors. This exhibition includes more than 150,000 photographs, ephemera and educational texts that celebrate youth culture through the history of its style, sounds and social movements. The Youth Culture Museum represents the world’s most comprehensive collection of cultural content suitable for the specialized management of youth heritage.
This showcase includes some of Watson’s most iconic documents on the rise of the early 1980s backlash against voracious capitalism, captured by teenagers and 20-somethings dressed in torn black clothes, scarred skin, shaved heads, of leather ornaments and steel spikes, all captured in early punk fanzines.
“Being able to dig into our archives and uncover a wide variety of subcultures that wore G-Shock has been fascinating,” Jon Swinstead, founder of the Museum of Youth Culture, said in a press release. “Through the different subcultures, from street to punk, passing through the subcultures emerging nowadays; the importance of G-Shock over the past 40 years in youth culture and growing up in Britain, obviously, is immense.
The GW-M5610MOYC-1ER seeks to encapsulate that spirit in styling designed around the G-Shock’s original rectangular case which is enveloped by a resin band emblazoned with imagery from the museum’s Watson archives. Never compromising on functionality, the watch features more advanced functionality than its forebear with Multi-Band 6 Radio Controlled technology to ensure precise timekeeping and solar powered for maximum reliability. Attributes also include a stopwatch, timer, and world time mode. This face is housed in G-Shock’s original slim, shock-resistant resin case, topped with tough mineral glass.
The collab is available from Friday 18th February via www.g-shock.co.uk and the G-Shock Carnaby St Flagship Store, priced at £149/$202.
Grew up in G-Shock will be on display at the Museum of Youth Culture until Friday, March 4. Admission is free and proceeds from all events will help fund the museum’s youth work across the UK.
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